Designer Food... I kid you not!

... so fashion houses naturally branched off from clothes to perfume and cosmetics. The move was probably expected, after all a designer wants to create a perfect overall image. Thus, when brands such as Chanel found a significant market in luxury personal grooming products many other fashion houses jumped on the bandwagon.

Now designer brands can be found everywhere, so every man and woman can own a little bit of luxury. People mention the perfume they are wearing like they would mention the designer of their dress.

Designers have always been looking to expand business which explains the introduction of bed linnen and household goods but I for one never thought they would branch out into the fast food industry!

Yes! it's true. If you live and breathe high end designers and fancy the ultimate fast food treat you won't want to make a trip to The Gourmet Burger Kitchen when you could be tucking into a Burberry Burger, Hermes Fries or a Paul Smith desert.

So let the fashion weeks commence as these designer delights will probably be served at swanky after parties! I have no idea what kind of price we would be expected to pay for a Burberry Burger but I'm guessing it'll be more than the McDonalds 99p offer!

Ashish & Topshop Back Together Again!

Ashish Gupta is known in the fashion industry for his bold use of colour and prints, as well as those must have peep-toe boots that he designed for our favourite High Street Fashion Monster - Topshop!

Well... he is back! With a capsule collection that is fun and quirky. Ashish will be releasing a variety of oversized t-shirts and sweatshirts on the 10th of January 2011 in Topshop stores nationwide! It was a sweatshirt that got Ashish his first big break in fashion and I for one am glad that he has decided to hit us with some contemporary original designs 10 years later!

Ashish for Topshop Capsule Collection - January 2011

Why am I so excited about this range? Well its mostly to do with the inspiration.... JUNK FOOD! I love junk food! and those of you that know me will remember that... for my college textiles project I made a recycled dress out of crisp packets/coke wrappers so this collection really floats my boat!

The designs are bold and the prints have a fabulous sheen - Ashish has strayed away from the vintage/worn looking sweatshirts we have been seeing on the High Street recently. This collection is a breath of fresh air and affordable as prices will range between £40-60.

I have to say my favourite item has to be the breakfast smiley face! I dare you not to smile when you see it... its near impossible!